The Influence And Evaluation Of Highway Traffic On The Development Of Tourism Industry In Wuling Mountain Area

Road traffic is a necessary condition for economic and social development,which can affect the adjustment and transformation of the entire economic and social structure.Tourism as an emerging service industry,road traffic plays a decisive role in the development of the tourism industry,especially in Wuling Mountain area.Based on the analysis of the interaction between road traffic and tourism industry,this paper sorts out the current situation and trend of highway traffic and tourism industry in Wuling Mountain,and in-depth discusses road traffic on the tourism industry development in Wuling mountain by setting the evaluation index system,building regression model,gravitational model,and finally puts forward the strategies of optimizing transportation network to promote the development of tourism industry.Details as follows:First of all,this paper builds a regression equation model of the impact of road traffic related factors on the tourism industry,the variance coefficient of each node city is large,which shows that the level of construction of road traffic in Wuling Mountain area is different among regions.Coefficient has positive and negative,indicating that road traffic on the development of tourism plays a role in promoting or restricting.And it is further concluded that the development scale and speed of road traffic affect the extension of tourist routes.The spatial distribution affects the quality and quantity of tourism industry development,and tourism efficiency varies greatly.Secondly,using the principle of “surface tension”,this paper establishes the impact model of highway traffic on the attractiveness of tourist cities and analyzes the influence of expressway on the reach ability,the number of tourists and the comprehensive strength of the city.Finally,it draws the highway to enhance the attractiveness of Wuling Mountain tourist city,but there are differences to enhance it.Furthermore,this paper evaluates the impact of road traffic on the growth of the tourism industry in Wuling Mountainous Areas from scale growth and quality growth.As a result,it has been found that regardless of the scale growth or quality growth,the spatial structure,operating mileage,transportation efficiency and capacity,service quality of highway traffic can all improve tourism flow,enhance the perception level of tourists,increase the overall performance of the tourism industry and promote the rapid growth of the tourism industry.Finally,according to the results of previous analysis,combined with the actual situation of road traffic and tourism development in Wuling Mountain,this paper puts forward the optimization strategy of transportation network to promote the development of tourism industry so as to realize the goal of coordinated development of transportation and tourism better and faster.