The Study On The Marketing Strategy Of Welfare Lottery In Jiangxi Province

The purpose of the sale of lottery is to raise funds for a specific purpose.Modern society Regardless of the system or the degree of national development,the common characteristics and purpose of the issue of lottery is to raise social idle funds,which is one of the important forms of national fiscal revenue,can play a role in regulating national income.Welfare lottery has become an important part of China's public welfare undertakings.However,the welfare lottery in the sales process,there are many problems,hinder the development of the lottery industry.Jiangxi Province is located in the middle of our country,the economic level is relatively backward.At present,the government to promote the development of public welfare funds is still insufficient,with the income level and consumption levels,lottery consumption has become an important part of people's entertainment life,but the current Jiangxi lottery market development in the country more backward position,Therefore,in order to improve lottery sales,design lottery marketing strategy is necessary.Based on the principle of lottery issuance,this paper discusses the current situation of the development of welfare lottery market in Jiangxi Province,and makes a certain affirmation to the contribution of Fucai to public welfare undertakings in our province.It analyzes the current marketing environment of Fucai in our province and finds out the present situation of marketing The problem revealed the cause of the problem.At the same time,under the guidance of the marketing theory of the province's welfare lottery marketing strategy,product strategy and marketing strategy.The paper puts forward the scientific and feasible suggestions and measures.The research content of this paper has played a positive role in promoting the development of lottery industry,and has great practical significance.This article on the province of Fu Cai's sales,management,channel construction,team building,Lottery study,preliminary conclusions are as follows:1,Jiangxi Fucai sales network distribution in line with national requirements,initially established throughout the province's sales network,but there are still fewer outlets,low man-machine ratio,poor quality outlets,distribution channels narrow and so on.The province should consolidate the existing sales outlets,the development of new sales channels to solve the above problems.2,from the sales data can be seen,Jiangxi Fucai the development of the product is not balanced,the sales structure is unreasonable,the overall organization of the lower level of marketing publicity,which restricts the development of the market.The above problems can be solved by optimizing the product sales model,developing new products,strengthening training,cultivating Lottery and so on.3,the market survey found that Jiangxi Fucai practitioners based on the weak team,the internal staff and sales staff quality is not high,the ability is not strong,the sense of responsibility is not strong,this can take the reform mechanism and optimize the strategy within the organization to be improved.