Research On The Evaluation Of The Financial Competitiveness Of Yinchuan Xinhua Department Store

With China's slow economic growth period and the rise of Internet shopping and large-scale integrated shopping malls,the traditional department store business has entered the "winter" period.How to enhance its own competitiveness has become an urgent need for research.The improvement of the competitiveness of enterprises is inseparable from the improvement of financial competitiveness.Studying the financial competitiveness of department stores can provide an effective way to improve the competitiveness of department stores in the financial aspect.This paper studies the financial competitiveness of Yinchuan Xinhua Department Store Co.,Ltd.and has a positive effect on the development of the company.It can be used for reference to improve the financial competitiveness of similar companies.This article focuses on Yinchuan Xinhua Department Store's analysis of the financial competitive environment,the current status of financial competitiveness,and empirical analysis.First,analyze the financial competitive environment,analyze its financial indicators for the five years from 2012 to 2016,as well as its own strengths,weaknesses,threats,and opportunities,and understand its financial status and competitive environment.Secondly,analyze the status quo of financial competitiveness,compare its main financial indicators with the same indicators of similar companies in the western region,and find out the advantages and disadvantages of Yinchuan Xinhua Department Store's financial competitiveness,so as to raise the financial competition in a targeted manner.Power advice.Finally,we conducted an empirical analysis of Yinchuan Xinhua Department Store and selected the traditional department store listed companies in the same industry and same business model as Yinchuan Xinhua Department Store as the research sample.We took the 2012-2016 average of the financial indicators as the raw data and constructed 14 An evaluation system composed of financial indicators uses the entropy-weighted method to obtain a comprehensive score for all companies and ranks them,and evaluates the financial competitiveness of Yinchuan Xinhua Department Store in similar western companies.This study finds that Yinchuan Xinhua Department Store's financial competitiveness in similar western companies is not strong,and it is far from the top companies.It is low on some financial indicators that have a large impact on financial competitiveness.Larger market competition threats also present some problems in management and management.And according to the problems found in the research,The author put forward suggestions to improve the financial competitiveness of Yinchuan Xinhua Department Store.