Strategic Study For Development Of Hengtong Logistics Co.,LTD.

Transportation and logistics industry transports of raw materials and products for all kinds of production and operation activities.As a "barometer" of the macro economy,it is closely related to the trend of the country's overall economy.In recent years,governments at all levels and all kinds of enterprises have increased investment in transport infrastructure and freight vehicles,so that the capacity of transportation increased rapidly and the freight volume increased steadily.Usually start by road freight,traditional logistics enterprises have developed into a large number of medium-sized enterprises with a certain scale.After more than ten years of rapid development,Hengtong Logistics LTD.has become one of the leading enterprises of road freight logistics industry in Shandong province and even in the whole country.Relying on the advantages of road freight,Hengtong Logistics LTD.seized the opportunities for new energy and the Internet,and made great progress in these fields.This paper is based on the strategic management theory,through a lot of literature reading and data collection,using PEST analysis,Potter five forces model,SWOT matrix analysis methods and tools,analyzes internal and external environment of Hengtong Logistics LTD.from the perspectives of macro factors and micro factors,to clear the advantages,disadvantages,opportunities and threats in the process of enterprise development,research how to prevent and avoid risk,promote overall operational capability and efficiency in a comprehensive way.On the basis of qualitative and quantitative prediction,combined with the mission and vision of the enterprise,this paper determines the overall positioning and strategic objectives of the company,and puts forward the development strategy of the enterprise,the strategic focus,as well as the safeguard measures for the realization of these strategies.