Research On Developing Strategy Of The Zhangjiakou Hengtong Logistic Co., Ltd

1Logistics is the most popular trade in china. It works intransportation, deposit, transit, packing, currency, process, distributionand information management of the tradition, provides various supplychain service project of forenamed link including integration and highefficiency and create condition by decreasing cost and elevating corecompetition according to client's demand. Developing Logistics in Chinawill play important action in the economy of China and will benefit thesupply corporation of Logistics service.With China being one of WTO member governments, oureconomical development is being accelerated, and the development oflogistic industry is incented greatly. Just in recent several years, all sortsof logistic companies come forth desultorily, like bamboo shoots after aspring rain. On the one hand, the logistic industry has a potential marketdevelopment;on the other hand, the competition between the logisticcompanies is getting more and more drastic. Zhangjiakou HengtongLogistic Co., Ltd. just came into being under the circumstances. It hasmany opportunities and also has many difficulties and challenges. For thesake of its healthy and prosperous development a series of analysis isnecessary and the management of the company must plan a properlogistic development strategy. This article is to research logisticdevelopment strategy under the circumstances of the ZhangjiakouHengtong Logistic Co., Ltd. and to support the management of thecompany with the development strategy and plan of ZhangjiakouHengtong Logistic Co., Ltd.The strategy approach is appropriately applied in this article. Itanalyzes the environment and the inside-situation of the ZhangjiakouHengtong Logistic Co., Ltd. The opportunities and risks that come formthe outside and the advantages and the shortages that come form theinside was identified by the SWOT. The QSPM Analysis correctlyassessed the total aim of the company strategy and the concreteimplementing alternates.