Research On Development Strategy Of Wine Business Of A Company In Tian Jin Port Area

In recent years,with the growing of chinese wine market,the number of international trade enterprises engaging in the sales and procurement of imported wine agents are increasing.And the competition in the wine industry has become increasingly fierce.Domestic wine merchants and imported wine merchants began to pay attention to seize the chinese market for their market share.How to seize opportunities and gain a place in this huge market is a great concern but a crisis is a challenge that every wine merchant facing.It not only requires enterprises to have sufficient capacity and resources,but more importantly is that when to adopt the appropriate strategy to achieve the goal of the enterprise.As a subsidiary of Tianjin Port Group,the imported wine business of A Company has made rapid progress by virtue of its unique development strategy,in recent years.With the continuous development of the "One Belt and Road" initiative,the Tianjin Free Trade Pilot Zone,and the Beijing-Tianjin-Hebei integration development,companies under the framework of the policy are constantly adapting to the development of the environment in their region,and the imported wine companies themselves are also constantly trying to explore the direction of development.This paper takes A Company.as the research object.By analyzing the internal and external environment of the company,it puts forward the appropriate development direction,which helps the enterprises to understand the situation in the short term,Then the paper combines related theory of enterprise development strategy,which provides reference for enterprises to formulate development strategies and avoids waste of resources and detours.This article starts with the selection and development of the wine business development strategy of company A.and selects SWOT to analyze the development of the internal and external environment of the A Company and uses the AHP to select the SWOT.Appropriate development strategy direction,according to the actual situation faced by the company,formulate corresponding enterprise development strategy implementation recommendations.Finally,the article summarizes and puts forward the outlook and deficiencies.