Research On The Development Strategy Of Newsein's Exhibition And Exhibition Company

In recent years,the rapid development of the exhibition industry has brought many benefits to the enterprise,which has also improved the economy of China.At the same time,the exhibition industry has played an important role in the development and communication of culture.China's exhibition industry has developed late,and there is a big gap between the development level of the exhibition industry in Europe and the United States.In recent years,due to the rapid expansion of the domestic exhibition industry,the problems of industry development have gradually emerged.For example,the overall planning of the exhibition is not ideal,each is divided into politics,divided by sections;the level of exhibition technology is low,the infrastructure is imperfect;the scale of operation is small,and the service level is low.In addition,due to the different natural economic conditions in different regions,the overall development of the domestic exhibition industry is not balanced.Therefore,this paper puts forward the research on the development strategy of exhibition service enterprises.This article takes Newsein's Exhibition and Exhibition Company as an example to study the innovation strategy of exhibition enterprises.Firstly,through analysis,it was found that the profit and return on net assets of the company's operating financial status decreased in the past five years,mainly due to the decline in the net profit rate of the assets.There are also some problems in the development of the company.For example,the service level is not satisfactory,and investment is expected.Low quality,post-show evaluation work,lack of scientific operation mode,and low marketization of the exhibition industry,lack of professional talents,etc.Secondly,in the analysis of the internal and external environment of the company,the SWOT method is used to analyze the threat risks and market competitive advantages of the development of the company.Compared with other exhibition companies,the overall foundation of the company is relatively poor,the scale of the exhibition is small,and the market share of the cooperative brand is low.Then,based on this,the innovative strategic positioning of the company will be promoted.The company's management concept innovation,marketing model innovation,service innovation and other specific countermeasures and suggestions;finally proposed to create the value of exhibition services in the market,establish a customer management system,build an objective scientific exhibition evaluation system and cultivate innovative strategies such as exhibition professionals Implement safeguard measures.Through the analysis of this article,the analysis and summary of the problems faced by Newsein's Exhibition and Exhibition Company will provide new ideas and enlightenment for the development of Newsein's Exhibition and Exhibition Company and promote the further development and growth of Newsein's Exhibition and Exhibition Company.It will be of some reference to the development and innovation of other exhibition companies similar to the company,especially those small and medium-sized exhibition companies.