Study On Consumption Structure Of Urban Residents In Heilongjiang Province

The consumption structure is an important part of western economics.It can not only reflect people's living standard and quality of life,but also measure the level of economic development and social progress.At present,there are structural problems in the consumption structure of urban residents in Heilongjiang Province,such as the decline of average consumption tendency,the mismatch of supply and demand,and the highlight of irrational consumption,which impede the promotion of consumption structure and the stable growth of the economy.Therefore,based on the macro perspective,this paper studies and analyzes the problems of the urban residents in Heilongjiang Province,and analyses the existing problems of their consumption structure,and grasps the law of its development and changes,which is beneficial to the maximization of the consumer's utility and the enterprise to seize the business opportunities according to the marginal expense tendency of the residents and to give full play to it.It is of great practical and theoretical significance to stimulate the economic growth and maintain the healthy and stable development of the economy.The consumption theory is extensive and profound.Predecessors have made fruitful research on consumption problems from different perspectives.Taking the urban residents of Heilongjiang Province as the research object,this paper focuses on the consumption structure and influencing factors of Heilongjiang's urban residents.First,this paper uses the static and dynamic research methods to study the current situation of residents' consumption structure,and points out the existing problems in the urban consumption structure of Heilongjiang province.Secondly,using the extended linear expenditure system model,the overall change trend of urban residents' consumption structure in Heilongjiang province is obtained,that is,the proportion of basic survival type consumption is declining,the proportion of enjoyment and development consumption is increasing continuously,and its contribution rate is constantly improving,traffic and communication,education and entertainment services.Such enjoyment and development consumption will become a new driving force for stimulating consumption growth of urban residents.Residents pay more attention to improving the quality of life,pursuing the individuation and diversification of consumption,and constantly pursuing higher quality and higher level for consumption of articles.Then,using the path analysis method,the influence factors of the urban residents' consumption structure in Heilongjiang province are studied,the influence mechanism,the influence path and the size of the effect coefficient are calculated.Finally,according to the problems existing in the consumption structure and its influencing factors,practical suggestions are put forward.