The Marginal Propensity To Consume Research On The Information Consumption Of Inhabitants In China

Along with the information in the social and economic life of the growing status and role, the information is considered the social and economic development of essential resources,increasing attention, and was raised to and material, energy equally important or more important position.In today's complex information environment, information consumption has penetrated into production, circulation, finance, insurance, education, science, technology, culture, entertainment military fields, in order to survive and development, it is necessary to make information consumption.and constantly improve the information consumption level. In such a case to strengthen information consumption and marginal propensity to consume research, an accurate grasp of residents in our country, the state information consumption characteristics and trend of development, in order to guide our rural residents information consumption development and consumption structure upgrade to provide corresponding basis. Based on the information consumption concept definition, classification and information consumption object information consumption is different from the characteristics of the material consumption to make an overall summary information consumption. Then detailed analysis of the influence of factors, including information consumption information consumption environment factor, information of products and services and demand factors. Then according to the actual situation in our country of information consumption has important selection factors to establish information consumption and the theoretical model of marginal propensity to consume. Finally, through quantitative research methods of guangzhou city residents information consumption and marginal propensity to consume an empirical study in 1980-2008 sample range, guangzhou city residents information consumption trend overall good, information consumption of marginal propensity to consume the material consumption, diminishing marginal propensity to consume and income elasticity of information consumption for elastic material consumption, and the income for lack of flexibility and elasticity, and promote the healthy development of China's information consumption, some countermeasures and Suggestions.