Research On Large-scale Rice Farmers' Behavior And Efficiency Of Modern Agricultural Technology Diffusion

With the continuous deepening of the structural reforms in China's agricultural supply side,agricultural technology extension departments at all levels have taken professional large households and other new agricultural management entities as breakthroughs in the promotion of modern agricultural technology,aiming at improving the efficiency of modern agricultural technology diffusion through its demonstration.In view of this,this paper,based on the theoretical analysis framework of "Behavioral Occurrence--Element Matching--Modern Agricultural Technology Diffusion",expounds the mechanism of the influence of behavior occurrence and element matching on the diffusion of modern agricultural technology.Based on the theory of rational choice,in the study of this paper,it is recognized that professional agricultural investors engaged in agricultural operations and production belong to “reasonable economic man”,that is,whether professional large households choose to spread new agricultural technologies based on considerations of their own utility or interests,through continuous comparison.The choices made before and after the diffusion of new agricultural technologies in terms of their own utility or benefits are rational choices made in terms of integrated personal preferences,family circumstances,social environment,and government policies,which have produced varying degrees of diffusion of modern agricultural technologies for professional large households.On the other hand,according to the comparative advantage theory,it is assumed that the efficiency function of professional large households' diffusion of modern agricultural technology is the same,that is,professional large households need to consume the same factor resources in the process of diffusion of new agricultural technologies,and the efficiency of professional large households in spreading modern agricultural technologies will depend on the abundance of the elemental resources it possesses.If professional large households have relatively sufficient elemental resources,the professional large household will have higher efficiency in spreading new agricultural technologies within the household groups.Based on the data of 1169 large-scale rice farmers in Jiangxi Province,the main influencing factors of the diffusion of modern agricultural technology from the perspective of diffusion behavior and diffusion efficiency were analyzed empirically.The empirical results show that:(1)Communication awareness,risk preference type,new agricultural technology training,technology income effect,village topography and policy overall evaluation significantly promote the diffusion of modern agricultural technology;(2)The degree of technical information acquisition,agricultural infrastructure,agricultural new technology training,the effect of technology income,risk preference type and overall policy evaluation factors have a positive effect on the diffusion efficiency of agricultural technology.Finally,some suggestions are put forward according to the empirical researchresults:(1)Pay attention to the main position of professional large households and other new agricultural management entities in the promotion and diffusion of modern agricultural technology in China;(2)Strengthen the training of modern agricultural technology for professional large households;(3)Expand and enrich farmers' access to obtain modern agricultural technology information through bulletin boards,posters,and mobile newspapers;(4)The government's agricultural technology promotion department should adjust its measures to local conditions and select the best agricultural new technologies suitable for local agricultural production and development as the main focus;(5)Formulate or improve modern agricultural technology promotion policies and improve The degree of match between policies and farmers' needs.