A Study On Rural Tourism Development Countermeasures Of Yao Nationality Autonomous County Of Liannan

Our country is a multi-ethnic country with 55 ethnic minorities in remote mountainous area,whose traffic are inconvenient,economy is relatively backward,cultural level is low,which are seriously hindered the further development of minority areas.Although the minority areas are influenced by the economy,culture,transportation,and the unbalanced development strategy,they still have a unique style of ethnic culture,beautiful ecological environment,rustic ethnic customs and the typical ethnic villages.That how to make good use of these potential advantages,and seek new development direction,become the difficulty solved urgently by the minority areas.With the No.1 document of the People's Republic of China focus on the “rural problems,agriculture problems and farmer problems" issued,aiming to build a new socialist countryside,enhance the rural work to a new heights.The National Tourism Administration advocates "China Rural Tourism",to some extent,also greatly promoting the development of rural tourism.Combination of minority's own advantages with advocation of rural tourism,rural tourism of ethnic minorities comes into being as a new tourism development mode.Minority rural tourism is the combination of national resources with the rural tourism,which forms a tourism option,routes and products through their own national customs,architecture,culture and the local natural landscape,to attract a steady stream of visitors,and gradually makes the economic,ecological and social benefits develop sustainably.The author clearly define the relevant concepts mentioned in the paper through a large number of collection,sorting,and analysis.Knowing that the rural tourism in minority areas is still in its primary stage after comparing the rural tourism development pattern and the characteristics at home and abroad.The paper studies the case of Yao Nationality Autonomous County of Liannan,combining the field work and visit form to analyze the general situation and resource distribution,and analyzing its strengths,weaknesses and the opportunities.Based on this situation,the author put forward the strategies of the developing ethnic minority rural tourism.This paper has three parts.The first part is the studying background,object,meaning and the organizational structure of the paper.At the same time it introduces the literature review about the rural tourism at home and abroad,expounds the present situation and the insufficiency of the domestic rural tourism development.The second part studies the case of Yao Nationality Autonomous County of Liannan and introduce the rural tourism background,the present situation,the problems in the development,and the corresponding countermeasure and suggestion.The third part is the conclusion giving the forecast of ethnic minority area rural tourism and explain the deficiency of the paper.