A Study On The Development Of Rural Characteristic Tourism In Zhangxi She Minority Townships In Dongyuan County

In 2013,with implementing strategy of the ‘one belt and one road’ and the policy of ‘implementing the Rural Revitalization Strategy’,China’s rural characteristic tourism industry,chiefly the rural characteristic tourism in the minority areas,ushered in an excellent development opportunity.While due to the rural economic strength at the same time,the weak foundation of the overall tourism industry and the lack of awareness of development and protection or other factors,the development of China’s rural tourism industry is still lagging behind.In this paper,the study of this subject is not only directly related to the implementation of the policies of Three Rural Issues,Rural Poverty Alleviation and New Rural Construction,but also plays a significant role in protecting and inheriting the traditional culture of China.Taking Zhangxi She Nationality Township of Dongyuan County as a typical case,this paper mainly focuses and analyzes the current situation of the development of rural characteristic tourism industry,policy planning,tourists’ ratings and satisfaction She Nationality Township in Zhangxi by means of field investigation,case study and statistical analysis.Summary.It is found that there are some prominent problems,such as lack of implementation supervision,lack of promotion mechanism,and low service awareness of front-line service individual,etc.According to the all above,this survey puts forward corresponding countermeasures and suggestions from four perspectives: government departments,trade associations and other organizations,tourism enterprises and practitioners,hoping to promote the characteristic tourism of the whole She nationality townships to a sustainable development road with high degree of specialization and strong awareness of resource protection.