The Study On The Rural Tourism Development Of Yitong Manchu Autonomous County

With the rural revitalization strategy being put forward in the report of the 19 th National Congress of the Communist Party of China,rural tourism has also entered a new stage of development.The development of rural tourism has a positive role in promoting the integration of rural three-products,increasing the income of farmers,and promoting rural economic progress.It is the top priority of agricultural and rural development in the new era,and is also an important aspect of cultivating new industrial growth poles in rural areas.Yitong County firmly grasps the general trend of rural tourism development,and makes full use of the natural landscape,Manchu culture,human landscape and other tourism resources in Yitong County,focusing on the development of rural tourism featuring ethnic customs,natural landscapes and farm estates,makes Yitong County become a new destination for people's leisure and entertainment.This paper takes Yitong County rural tourism as the main research object.Firstly,based on the theory of sustainable development,growth pole theory,tourism life cycle theory and industrial integration theory,this paper studies and analyzes the positive significance and life cycle of rural tourism industry development.Secondly,through the successful experience of developing rural tourism in Israel,France,Chengdu and southern Jiangsu,it will provide preliminary enlightenment for the development of rural tourism in Yitong County.Thirdly,by introducing the natural scenery resources,folk cultural resources and the landscape resources of Yitong County rural tourism,the paper sorts out the rural tourism of Yitong County from the beginning to the growth,and then to the new development stage,summarizes the development mode and achievements of rural tourism in Yitong County,and comprehensively understands the current situation of rural tourism development in Yitong county.Based on the previous analysis of the current situation of rural tourism development in Yitong County,the paper analyses the problems in the development of rural tourism in Yitong County,such as the lack of characteristic tourism products,which leads to the serious market homogenization,the traditional marketing means and the low market popularity,the mismatch between the infrastructure and tourism service and the tourist destination,and explain the cause of the problem.In the end,the paper provides suggestions for the development of rural tourism in Yitong County,such as compiling development plans,building characteristic bases,strengthening product marketing,optimizing tourism environment,improving infrastructure construction and sums up the whole thesis.