Research On The Influence Of Rural E-commerce On Farmers' Lifestyle

With the continuous development of our country's economy and the deepening of the internet in rural areas,rural e-commerce has developed rapidly in rural areas,the emergence of rural e-commerce brought profound changes to rural society: to create a large number of employment and entrepreneurial opportunities and increase the farmers' income,enhance the farmers' consumption level,at the same time,the ideology and behavior of farmers changed,making their way of life has changed in the past.take the development of electronic commerce in rural areas as the breakthrough point,combines the theory and data,discusses the rural e-commerce for rural development and improvement of living standards of farmers and the existing problems.This paper is mainly divided into five parts.First,introduction;Secondly,the relevant concept definition and theoretical basis,mainly on farmers,rural e-commerce and farmers' lifestyle are defined,impact on farmers' way of life and discuss the theoretical basis of the influence of rural e-commerce on farmers' lifestyle;The third is to present the basic situation of rural e-commerce development;The fourth part is the main part of the article,mainly analyzes the rural e-commerce of the specific impact on farmers' way of life,including labor lifestyle to farmers,farmers of material consumption lifestyle,the spirit of the farmers do the detailed analysis;The fifth part is for lifestyle influence of farmers,rural e-commerce in some specific problems of the corresponding countermeasures are given,strive to strengthen rural e-commerce positive influence on farmers' way of life,avoid negative impact,and proposed the further some policy Suggestions to promote the farmers' way of life.