Research On Rural E-commerce In Promoting Farmers’ Prosperity In The Process Of Rural Revitalization

Rural vitalization is the only way to achieve prosperity for all,and prosperity is the starting point and goal of rural vitalization.The Internet economy has a further development of late.It has played a positive role,with the help of rural e-commerce which is a new engine of rural vitalization,in promoting agricultural products,optimizing the development of rural industries,and curbing poverty.China released the ’ No.1 central document’’ of 2022.The document aims to implement "Driving agricultural development by E-commerce " project for promoting the popularization of e-commerce in rural areas.In the new stage of development,rural e-commerce is an important part of the digital economy.It can provide a new momentum and a new carrier for continuously promoting the integrated development of primary,secondary and tertiary industries in rural areas,effectively consolidating the achievements of out of poverty,solving farmers’ employment and entrepreneurship,increasing farmers’ income,and thus promoting farmers’ prosperous life.Then farmers enable to share the dividends of the digital economy and effectively enhance their sense of gain and happiness.Guided by the Marxist Thought of Common Prosperity and Xi Jinping’s discussion on the construction of digital villages,this paper focuses on the hot spots of the times,and studies the important role of rural e-commerce in promoting industrial prosperity,infrastructure construction,and rural consumer markets in the process of rural revitalization.According to the problems encountered in the current rural e-commerce to promote farmers’ affluent life,the lack of farmers’ subjectivity,the low level of e-commerce supervision,the lack of interest linkage mechanism,and the lack of farmland supervision,selected rural e-commerce in Fujian Province to promote farmers’ affluent life.On the basis of typical cases and summarizing its useful experience,this paper explores the main path of optimizing e-commerce to enrich farmers according to the current difficulties,in order to enrich the rural revitalization strategy and rural e-commerce and other related theoretical connotations,and promote farmers for rural e-commerce.Affluent life provides a realistic reference.