Application Research Of Project Management In Market Transformation Business Of Government And Enterprises

With the development of Internet technology,the Internet has gradually changed the economic form of society and has become one of the basic infrastructures of society.All kinds of Internet services continuously erode the basic services of traditional telecommunications industry,and at the same time,it also promotes the demand of all walks of life for in-depth information application.China Telecom Group looks at the situation,conforms to the trend of technology development,actively carries out the road of transformation,and seeks to occupy the core position in the next round of information industry chain.In line with the trend of the development of the international telecommunications industry,the transformation and upgrading of China's telecommunications industry has introduced the method of project set management,and the promotion of business transformation can achieve strategic goals under strategic guidance.It not only reconstructs the organizational structure of enterprises,but also promotes the ecological development of their business.Moreover,it has effectively promoted the management of enterprises,can train a large number of new talents,and maintain the long-term competitive advantage and steady and healthy development of enterprises.This paper takes the business transformation of Guangdong telecom enterprises market as the research object,analyzes the domestic and foreign telecommunication industry transformation and upgrading of useful attempts and experience gained,and analyzes the Guangdong telecom enterprises market in the business transformationFor the successful implementation of the business transformation project set.The paper applies the theory of project set management,and analyzes the performance areas of Guangdong Telecom's government and enterprise market business transformation projects,including strategic consistency,revenue management,life cycle management,organizational structure change,and the establishment of project set evaluation systems.So as to set up a practical project set management framework.Through the study of this article,in order to provide a clear path to the strategic landing of China Telecom Group.