Research On The Working Capital Management Of Tsingtao Haier On Supply Chain

Working capital is the foundation of the enterprise business activities and value creation ? "To let the market play a decisive role in the allocation of resources",must be made known to the investors in the capital markets clearly enterprise fund size,fund use efficiency high and low and whether the enterprise will be too much money to the low efficiency of the allocation of funds in the field of business activities or there are different with fault.At present,the digital economy of globalization,cross-border development of mutual integration,make the traditional enterprise management mode,need innovation enterprise management mode to strengthen the construction of the supply chain to build new core competitiveness.The thinking of enterprise working capital management should also be transferred from factor analysis of the management to supply chain integration,optimization,from the Angle of supply chain and the whole process to improve the efficiency of the whole supply chain working capital and liquidity.This article select an object to the case study of Qingdao haier,its working capital management system is a from of working capital strategy,goals,implementation,performance evaluation and incentive integrated management control system,has the research value,to improve enterprise competitive advantage has a positive significance.Based on the support of relevant theories,first of all,analyze the impact of supply chain management of working capital management performance,and elaborates on haier's working capitalmanagement strategy.Second,choose Qingdao haier financial data in 2012-2016,the traditional evaluation index and working capital management based on supply chain performance evaluation system,calculation and analysis haier in each step "for the production and marketing" of working capital management performance,and compared with the same industry enterprises,the gap analysis of working capital management performance is associated with the different working capital management mode of enterprises take.Finally,summarizes the successful experience of the Qingdao haier in the management of working capital,according to its working capital management Suggestions can continue to improve the optimization.