Qingdao Haier Working Capital Management Optimization Research

In order to achieve this goal,enterprises should make full use of and effectively integrate the resources of enterprises in the daily production and operation process.Only in this way can enterprises complete the closed cycle from capital to assets to capital and continuously increase the value of enterprises in the process of continuous cycle.Working capital is the capital chain that keeps the cycle going.So working capital is the basis of business activities and value creation.In this paper,through the corresponding summary of domestic and foreign research literature,relevant research activities are carried out by using fault method,quantitative analysis method and comparative method.,the selection of working capital management more attention to Qingdao haier as the object of case study,supported by relevant theories,to conduct a comprehensive study on the basic management strategy of Qingdao Haier's operators.secondly,based on the elements of working capital management,and based on two sources of working capital management perspective,the calculation analysis of Qingdao haier in each factor,the working capital management status of each channel link,and compared with the same industry enterprise Greeelectricappliances,the corresponding research on Haier's working capital capacity is also carried out.management.Through further analysis,it is found that there are still problems to be solved in the working capital management of(Qingdao Haier.(1)give full play to the advantages of "Internet+" business model,accelerate the construction of various network platforms and logistics platforms,so as to accelerate the turnover of currency and inventory,and improve profitability;(2)Qingdao haier has a long turnover period of accounts payable and excessively occupies the funds of upstream suppliers.In the long run,this advantage is likely to become a disadvantage;(3)compared with gree electric appliances,Qingdao haierhas more room for improvement in the receivables turnover period.In view of the above problems,the following Suggestions are provided:(1)expand financing channels and make full and reasonable use of working capital,so as to increase market share,increase profits and reduce enterprise risks at the same time;(2)strengthen information sharing with suppliers and make reasonable use of commercial credit;(3)strengthen customer management and flexibly use payment collection methods.Hope to Qingdao haier working capital management has a certain reference.