Study On Business Model Of Shang Zhi Online Education Company

Online education is a new educational mode with the development of Internet.In 2013,online education was carried out in an all-round way.The traditional education company with sensitive smell began to transform into an online education model.At the same time,some Internet Co,with a large number of user data,began to invest in this market.While online education is developing rapidly,some problems are gradually appearing.Business model is one of the problems to be solved urgently.The business model is not only related to the current and future sustainable development of the enterprise,but also to the development of the whole industry.As a professional training institution established for 15 years,Shang Zhi online education company has become an online education model.Although the market share is expanding gradually,it has shown the coexistence of high main business income and high loss in recent years.In the last few years,the online education industry has entered the second half of the competition,the traffic dividend disappears,the online education enterprises need to reshuffle again,and need to re-plan the business model to prove their profitability.This paper reviews the theory of value network and the theory of business model.On the basis of the study of business model at home and abroad,after analyzing the current situation of online education industry and the field of vocational training in the online education subdivision market in China,it focuses on the business of the typical enterprise of Shang zhi online education company in the field of vocational training.It analyzes the problems and causes of the existing business model,including narrow business scope,high sales and customer cost,single source of income,low profit level,less partners and too little use of the Internet.Based on the characteristics of online education industry,the elements of business model are determined as: target customer and customer value,business scope and product,organization mode,channel model,profit model,Partners and their sources of income,design new business model,add enterprise internal training project,and use company APP to provide free products.The examination questions and the information to obtain the active customer resources,the sales outsourcing,the dismantling of a product into a number of ultra low selling price,and strengthening the cooperation with the related enterprises to increase the utilization of the platform and increase the income source.The innovation point of this paper is to determine the business model elements of online education from the angle of value network,improve its business model,put forward the vertical service mode according to the characteristics of vocational training,and put forward that the business model should be formulated according to its own situation and improve the power of profit.On the analysis of its business model,Shang Zhi online education company has put forward a number of ways of "saving money" and providing a new way of thinking for the research of its business model.In the critical period of its upcoming listing,its business model is also timeliness,and it is about to enter the online education industry and the present.It is of some reference significance for online education enterprises to choose their own business models.