Research On Corporation Strategy Of HXH Online Education Company

In nowadays,technology express rapidly.Internet has changed people's life in a lot of ways,many corporations try to using internet changing education.Until now,most internet-education companies just moved the education contents from offline to online,but didn't change the traditional education,yet.There are many such company entering the big market,capitals also show great interest in this area.HXH online education company was formed under this circumstances in 2016,focus on K12 math and math thinking education.This is a competitive market,and most companies did not find their business model yet.In order to survive in the market,and accomplish its education dream,HXH online education company must keep alert,scan its corporation strategy at any time,and adjust it whenever needed.This thesis studies the theory of corporate strategy and applies the theory to the actual research and discussion of the corporate strategy of HXH online education company.First,it uses the PEST model to analyze the macroeconomic environment,and then uses Porter's five force model to deeply explore the industry.Finally,using SWOT analysis method to analyze the company's content environment.Therefore,through the multi-dimensional analysis HXH online education company has been accurate positioned.It can adopt a strategy to do a feasibility analysis,and finally establish an SO business strategy and differentiation strategy to take advantage of the advantages of utilization opportunities,that is,through product differentiation and service differentiation.Make the company invincible in the market.And from the aspects of brand strategy,product strategy and market strategy,discuss the specific implementation plan and the safeguard measures that enable the strategy to be effectively implemented.Finally,it summarizes the research results and looks forward to the future direction.During the study,this article has studied many Internet education,artificial intelligence education,K12 traditional education cases,data,and literature.It has conducted a comprehensive discussion of the Internet education market segmentation and has also raised some questions to raise concerns.It is expected to provide some references for the development of other online education companies and has some reference.