The Study On The Upgrading Path Of Transformation O2O Mode In Case Of SUNING Operating Capacity

Operating capacity is through the production and operation of capital turnover rate of the relevant indicators to reflect the efficiency of corporate funds.Demonstrated ability to use the funds during the operation and management of enterprise management personnel.The strength of business operations,a direct impact on corporate solvency and profitability.With the development of the Internet e-commerce,online retail industry is emerging possession of traditional retail industry,especially the appliance market and 3C market share.This makes the chain of home appliances business living space become precarious.Chinese Traditional retailers have to comply with the development trend of emerging markets,seeking strategic restructuring and upgrading.At this point,operational capacity plays a crucial role in the process of institutional reform of an enterprise.In the process of re-positioning in the market looking for business.The improvement of operational capacity can make the financial stability of the enterprises during the transition period and help the enterprises smoothly and smoothly survive the transition period.This article selected the representative of the traditional enterprise restructuring,Suning cloud business.Process performing coordinated online and offline O2O development of model transformation.Select the business data from 2010 to 2015,using case studies,literature research and inductive deduction methods,combining the theory and practice,the paper introduces the concept,calculation index and promotion path of the enterprise's operational capabilities from multiple angles,Suning Appliance relevant circumstances before and after the transition are described and analyzed.After comprehensive analysis of Suning Appliance for their ability to enhance the operating method,focusing on the transformation of O2O mode in the process of fund-raising for its ability to implement zero working capital as well as the ability to accelerate payment of accounts receivable.Find Suning cloud providers in the transformation 020 mode,the optimal path to enhance operational capacity.As a case for business transformation reference.Through the study we found that by optimizing the capital structure,after the introduction of REITs complete sell to rent back,can effectively raise Suning Appliance model transformation required in the course of working capital.Through the cloud management of the company's overall operations,it helps to mobilize the logistics system and the supply system flexibly,and improve the company's turnover capacity.All of these have an important impact on the transformation of enterprises...