Research On Working Capital Management Of E-commerce Enterprises From The Perspective Of Supply Chain

With the vigorous development of internet technology,e-commerce has become an emerging industry with great development potential.As the cornerstone of the survival and development of enterprises,working capital is very important for enterprises to maintain vitality.Working capital management based on supply chain can not only make enterprises obtain certain capital occupation advantages in the process of production and operation,but also be an important judgment basis to measure the development ability of enterprises.The research of working capital management has experienced from the initial research based on single factor to the research based on a specific industry and specific supply chain.As an emerging industry,there are relatively few studies on the combination of supply chain,working capital management and e-commerce industry.Therefore,it is of great significance to carry out the research on working capital management of e-commerce enterprises from the perspective of supply chain.On the basis of combing the relevant research on supply chain and working capital management,combined with the development trend and characteristics of e-commerce,taking Suning Tesco as a research case,this paper analyzes the internal structure of working capital,analyzes the current situation of working capital management in different links of business process,and selects financial indicators that can reflect the capital operation status of enterprises from the upstream,downstream and internal dimensions of supply chain,Entropy method is used to evaluate the effectiveness of working capital management in different links.It is found that the working capital management level is comprehensively affected by all links of the supply chain,and Suning Tesco is in a weak position compared with the same industry in procurement and sales.In order to improve the working capital management level of Suning Tesco,this paper puts forward specific optimization measures for working capital management from three aspects:procurement link,production link and sales link:(1)The procurement link should establish a strategic coordination mechanism with suppliers and strengthen the credit guarantee system;Establish inventory system and strengthen inventory management;(2)The production link should strengthen independent research and development,build its own brand,focus on brand benefits,and improve the circulation rate of the supply chain;(3)For the sales link,we should strengthen the construction of basic information and ensure the logistics system;We should strengthen customer management,maintain the relationship with consumers,obtain information in time and meet the needs of consumers.