Financial Analysis Of Light Asset Enterprises Under The Harvard Analysis Framework

With the continuous progress of China's economic reform,improving the competitiveness of enterprises has become the core issue of the reform.To improve the competitiveness of enterprises,we should not only pay more attention to the expansion of the scale,but also pay more attention to the contribution ability of the intangible assets to the enterprise value.In order to create a unique competitive advantage and excellent financial performance,the business model of "light assets" under the new economic environment is formed by using less stock and fixed assets,and relying on non-financial resources such as long-term accumulated customer resources,brand culture and marketing channels.As the national development enters the "13th Five-Year" planning period,the public's demand for cultural products is more and more vigorous.As an enterprise with the characteristics of "light assets",the film and television companies want to break through the bottlenecks of their own development,carry out a series of mergers and acquisitions,open up the overseas market and new business.However,the financial analysis of film and television companies is lagging behind the development of film and television culture industry.In this context,the Harvard analysis framework has made up for the shortcomings of traditional analysis methods and provided more effective reference for the information demand side.In this paper,L film and television company with the characteristics of light assets is selected as the case study.Through the innovation of the logical analysis structure of the Harvard analysis framework,the overall management status and financial status of L company are analyzed.This article first introduces the basic situation of L company,and then takes the strategic analysis of L film and television company as a logical starting point,and makes clear the problems and risks that the film and television industry is facing.Then the accounting analysis of L company was carried out.By identifying the key accounting policies and accounting estimates,the financial analysis data were analyzed,and the risk management analysis and the prospect of the future of L company were carried out.Through the diagnosis of L company's problems,it puts forward corresponding improvement suggestions for the future operation and development of L company.