Profitability Of Light Assets Enterprises Under Harvard Analysis Framework

Currently,with the reform of China’s economic structure and management mode,problems such as production links occupying a large amount of resources in economies of scale have become increasingly apparent.Relying solely on economies of scale can no longer promote the improvement of corporate profitability,and even seriously affect the development level of enterprises.How enterprises emerge in the fierce market environment and constantly innovate their own profit models,thus promoting the development of corporate profitability,has become the focus of attention today.As a traditional manufacturing enterprise,garment and textile industry plays a vital supporting role in the national economy,but now there are many problems,such as product homogenization and rising costs,and the industry is facing great pressure.In this environment,it is particularly important to reduce costs.Traditional enterprises have adopted a value-driven light asset model,changed their attention to heavy assets,and began to pay attention to resource elements such as knowledge,technology and talents,strengthened the management of corporate brands,patented technologies and corporate culture,and optimized the supply chain structure of enterprises to improve their own competitive ability.This paper takes Antarctic e-commerce as an example to analyze its light asset model.At first,it combs the literature of light asset model and its relationship with profitability by combining domestic and foreign scholars,then expounds the basic situation of Antarctic e-commerce,and analyzes the reasons and paths for the transformation of light asset model,as well as the financial characteristics under this model.By using Harvard analytical framework,starting from the strategic environment,combining the five-force model to analyze the competitive advantage of enterprises and the SWOT model to analyze the internal and external environment of enterprises,and judging the prospects of enterprises;Secondly,according to the relevant contents of accounting analysis,select key accounting indicators to analyze the quality of accounting information on the basis of understanding accounting policies;Then,from the perspective of profitability,this paper analyzes the changing trend of corporate profitability indicators by using horizontal and vertical data,and then studies the correlation between asset structure and profitability;Combine the first three links to predict the risks and prospects faced by enterprises.Finally,the paper summarizes the development and trend of profitability of Antarctic e-commerce under the light asset model,and holds that the light asset model does play a positive role in improving the profitability of enterprises and can enhance their own competitiveness.Its asset structure has a certain impact on the profitability of enterprises,but at the same time,the profitability of enterprises is weak due to its shortcomings.This paper also puts forward some targeted suggestions,including strictly controlling product quality,integrating online and offline channels,building their own e-commerce platform,etc.,which has mode selection and profitability for enterprises that want to transform the light asset model.