Research On The Development Strategies Of S Logistics Company

With the economic development,and the acceleration of global economic integration,China's logistics industry growth rate has been maintained at a high level.After many years of development,small and medium-sized logistics enterprises,with the guidance,encouragement and support of the national policy on logistics industry,have been constantly changing to scale,standardization and technological transformation,and the whole logistics industry has been developing rapidly.S logistics in Hainan private logistics enterprises are more advanced and unique,its establishment,development and expansion is reflecting the development of the Hainan logistics industry,and it is also a process of the growth of small and medium-sized enterprises.This paper expounds the basic theory of strategic management,reviewed the domestic and foreign strategy theory and the development of logistics industry strategy theory context and frontier to lay a theoretical foundation for the strategy for the rest of the article analysis.Secondly introduces the present situation of the S Logistics Company,comprehensive deconstruction from different perspectives,combined with the actual situation analysis of the problems in the development strategy of the company,to put forward the development strategy of the company in the below problems in advance to make a background in this paper.The fourth is a classic analysis model,using strategic management according to the development of S Logistics Company,from the macro environment,industry environment,company internal and external advantages and disadvantages and the SWOT model analysis of multiple perspectives analysis comparison,and then get a feasible development strategy.Fifth,after the problem put forward after analysis and put forward the development strategy for implementation of security measures should be taken,hope the conclusion in this paper can indeed in S Logistics Company produce enlightening role in the process of actual operation.Therefore,this paper analyzes and summarizes the overall situation,development strategy and excellent experience of S Logistics Company,hoping to give priority to the formulation of development strategy for Hainan logistics enterprises and logistics industry,and provide reference for them in formulating and implementing the strategy.