A Research On XX Company' Development Strategy

In recent years,the speed of development of the logistics industry has b een accelerating,the boundary between express delivery and express transport ation has gradually melted.With the increasing efforts of the state to rectify the logistics industry,the monopoly structure of the high-end logistics industr y has begun to appear initially,and the shuffling in the middle and low-end markets is accelerating.As a well-known enterprise in the field of parttime fr eight transportation in China,XX Company has made remarkable achievement s in the past development.However,nowadays,the company's business has b een hovering in the low-end market,the competitive disadvantage is very sig nificant,and the development prospects are threatening.How to enhance the core competitiveness of XX company and break through the current managem ent dilemma is an important problem that the company urgently needs to solv e.This paper studies this issue,from the perspective of development strateg ic planning,to provide XX company with an effective strategic plan to solve the problems faced by the company.Through the study,it is found that the original development strategy of XX company is not thorough enough in desi gn and lacks long-term layout.The strategy is not systematic enough and the effect of implementation is not significant.In addition,due to the neglect of talent strategy,the company's human resources management is not scientific enough,and the lack of depth of strategic cooperation with partners,leading t o the company into a business dilemma.In view of these problems and their causes,combined with the current e xtemal environment and its own resource conditions of XX Company,it is su ggested that the company should take the vertical integration strategy as the c ore,enhance the integration of express and express business,gradually penetra te the advantages of the field of part-load express into the express market,an d take into account the alliance strategy so as to enhance the logistics industr y in production.The position in the sales chain will enhance the voice of lo gistics enterprises and promote the overall development of the industry.We s hould adopt talent strategy,emphasize internal organizational cooperation,and strengthen the cultivation of employees' innovative ability.This paper has a certain guiding role for the development of XX Compa ny,and can be used as a reference for the development of other similar ente rprises.By summarizing the practical experience and purifying it as a theoreti cal point of view,it can provide theoretical reference for future researchers.