| With the continuous improvement of living and income level,people also more and more attention to diet is tie-in,in increasing the proportion of three meals,fruit tree blackberry is a representative of the "medicine food homo logy" fruit,high nutritional value,which is rich in raspberry Keaton,crude fiber,vitamin c and vitamin e,salicylic acid,ellagic acid.Has the lower cholesterol metabolism.Company existing Driscoll in the United States' s berries(yunnan branch)as the representative of enterprises in the market supply is less than the demand of consumers,DunhuaCity Senen Raspberry Cooperatives seize market vacancy,development of fresh raspberries.Although the current market is for less than demand,but with the continuous development of the international giant berry company,the industry competition is bound to become increasingly fierce and rainy days,Dunhua CitySensen Raspberry Cooperatives need to analyze the marketing environment,develop effective marketing strategies and tactics,Establish the brand awareness of raspberry enterprises,create brand culture of fresh green and healthy health,increase market share,and increase customer satisfaction.This article through to a large number of foreign literature and data reading and summary,combining the related tree blackberry enterprise field visits and raspberry frontline sales staff communication feedback,objectively analyses the American Driscoll's berries(yunnan)branch company production scale is small,the production cost is high,the single variety,super sales model of the single,single brand transmission problems,explore the dunhua is good,the development direction of raspberries cooperatives,namely improve seasonal fruit planting area,developing promotion of new varieties,supply market blank,main niche markets,both highend market,adjust the production season,peak on the market model of development,formulated a set of marketing strategy of raspberries to better strengthen the enterprise and the consumer interaction. |
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