Marketing Strategy Research On Toona Sinensis Products Of SGX Professional Cooperative

In the process of integration of the beijing-tianjin-hebei region development,Shijiazhuang,the provincial capital city of Hebei,whose economic development and residents' living standards improve steadily,the people's demand for a healthy diet is also increasingly high.Wooden vegetable Chinese toon get more and more favour of people,reling on its pollution-free characteristic "natural growth without drug for driving pest" and rich nutrition value.The professional cooperative of SGX is located at the hometown of toon-Gujiayu village of Luquan district,in Shijiazhuang city.Although the area of toon planting and the output of toon have increased year by year in recent years in the professional cooperative of SGX,the marketing of toon has not received enough attention from the cooperative.The scale expansion of toon in SGX professional cooperative is still slow with insufficient scalization and marketization.In terms of mentioned above,this paper studies the marketing strategy of toon products in SGX professional cooperative.This paper adopts the research thinking of connecting theory with practice.Firstly,it clarifies the basic theoretical basis and ensures the correct direction of the research by elaborating relevant theories of marketing strategies.Then,this paper analyzes the internal and external marketing environment of SGX professional cooperative,and finds out the internal advantages and disadvantages,as well as the external opportunities and threats existing in the of SGX professional cooperative.By analyzing the current marketing situation of SGX professional cooperative,it is found that cooperative has big problems in the marketing of toon products.In view of these problems,the paper puts forward some suggestions of the future marketing strategy of toon products.According to the research,SGX professional cooperative has some problems in marketing,such as over-larged market scope,inaccurate market positioning,lacking of differentiation and attractiveness of products,single pricing strategy,single channel and inadequate management.In the future marketing,SGX professional cooperative needs to make efforts accurately in market positioning according to their own problems and actual situation,adjust and improve their marketing mix strategy.In terms of product strategy,it can meet the needs of consumers by enriching product categories,strengthening packaging classification and design,lengthening the maturity period of Chinese toona and striving for green organic certification;In terms of price strategy,through high-end pricing,skimming pricing,psychological pricing,and price adjustment are adopted to carry out accurate pricing;In terms of distribution strategy,through the combination of online andoffline ways to improve.In addition,on the basis of making full use of local resources,planting base experience and toona factory visit services were added;In the promotion strategy,we should attach importance to the combination of traditional promotion and new promotion strategy,through advertising business promotion public relations strategy and personnel marketing strategy to optimize the promotion strategy.Of course,in order to ensure the smooth implementation of marketing activities,this paper also puts forward the corresponding marketing strategy safeguard measures.It is hoped that the research results of this paper can provide positive theoretical guidance for the marketing activities of toon products of SGX professional cooperative.At the same time,it can also provide some useful reference for other similar enterprises in marketing activities.