Study On The Current Situation And Developing Countermeasures Of Raspberry Industry In Fengqiu County

Fengqiu County’s geography,location,climate,sunshine,hydrology and other natural conditions are obvious advantages,and Fengqiu County is very suitable for Raspberry Industry Development.Raspberry is efficient and economical industrial crops,it can bring very significant economic benefits.More than ten years of development,as the rising star,Fengqiu raspberry industry already has a certain foundation and scale.Acreage,standardized production,construction of Agricultural Economic Organizations,cold storage capacity,deep processing and other aspects are competitive advantages,and the demand of consumers for raspberry are increasing gradually,the raspberry industries will surely have great prospective.Although Fengqiu raspberry industry has become an important industry in the local agricultural economy,there are still a lot of problems in the development of industry:the limited production capacity,the insufficient agricultural extension,lack of fruit quality and safety monitoring,The development of the Farmer Organization has slowed down,and marketing system is not perfect.The purpose of this study is how to promote Fengqiu raspberry industry development or to restructure it in an advantageous environment for economic development of the Central Plains region.The industry status as the paper’s starting point,visited Fengqiu County many villages and towns,carried out the research on the whole production process.The study based on literature data verification,empirical surveys,sorting statistics,to collect relevant information.Some scientific experts were visited,to analyze production,processing,marketing,and so on.The paper made use of SWOT analytical method,to carry out the system analysis of Fengqiu raspberry industry development environment for the strengths,weaknesses,opportunities and challenges.The study wants to find out existing problems and reasons,and to put forward countermeasures and suggestions.The famers have to further promote the standardized production techniques,standardized.The government should assist the Farmer Organizations to enhance the degree of organization,and support the growth of leading enterprises radiation capacity,and perfect information service network,to build brands and extend industrial chain.At last,to form Fengqiu raspberry industry is steady and healthy development of the overall pattern.