A Research On The Historical Classic Industry Upgrading Influence Factors In Zhejiang Province

Under the background of the economic new normal and the structural reform of supply-side,the historical classic industry in Zhejiang Province after thousands of years of inheritance which based on the ten major industries of yellow wine,silk,Chinese medicinal materials,tea,celadon,sword,wood carving,stone carving,wenfang and root carving facing great opportunities and challenges of development,industrial upgrading is urgently needed.Zhejiang Province creatively put forward the construction of characteristic small towns,taking the construction of characteristic small towns as an important carrier and development platform for industrial upgrading,especially for the historical classic industry upgrading,in order to realize the benign interaction and coordinated development of the new-type urbanization and the economic transformation and upgrading.The construction of characteristic small towns not only continues the historical and cultural roots,but also promotes the revitalization of the historical classic industry,thus promoting industrial upgrading.This paper is based on the study of 14 historical classic industry characteristic small towns,to discuss the historical classic industry upgrading influence factors in Zhejiang Province.On the basis of combing the relevant theories at home and abroad,such as the definition and influencing factors of industrial upgrading,characteristic small towns and industrial upgrading,industrial competitiveness analysis,etc.First of all,this paper analyzes the current development situation of the historical classic industry in Zhejiang Province:from the aspects of historical and cultural resources,factor endowment,market demand,relevant supporting industries,policies and so on,summarizes the advantages of promoting the historical classic industry upgrading;at the same time,from the aspects of the cultural value lacks deep excavation,inheritance and protection are not enough,the traditional talent gap and lack of a high-quality talent team,industrial integration development degree is not high and a complete industrial chain is not formed,innovation ability is not strong and inadequate protection of intellectual property rights,policy support is limited and the industry standard is not strong,the marketing method is obsolete and the market adaptability is not high and so on,reveals the challenges faced by the historical classic industry upgrading.Secondly,this paper summarizes six main factors that influence the upgrading of the historical classic industry,including resource endowment,market demand,human resources,innovation ability,public policy and industrial agglomeration.On this basis,puts forward the research hypotheses and construct the theoretical model preliminarily,to determine the seven variables of industrial upgrading,resource endowment,market demand,public policy,human resources,innovation ability and industrial agglomeration,and design the questionnaire to collect data.Thirdly,by using factor analysis,correlation analysis,analysis of regression and other empirical analysis methods,to verify whether the assumptions are correct,and determine the influence coefficient of each factor on industrial upgrading.Finally,according to the theoretical analysis and empirical research,this paper puts forward the countermeasures and suggestions to promote the upgrading of the historical classic industry in Zhejiang Province,including inherit the historical culture and giving full play to the advantages of resources,strengthen marketing and build industrial brands,attach importance to personnel training and support industrial upgrading,focus on innovation-driven and improve the vitality of the industry,improve public policy and improve support,accelerate the development of integration and promote industrial agglomeration and so on.