Research On Rural E-commerce Development In Wanzai County

The development of the Internet has not only brought tremendous changes in information dissemination,but also quietly integrated into every corner of people's life.Among them,the rural e-commerce is a strategic project of Alibaba Group.In order to serve the farmers and innovate the agriculture,Alibaba Group will cooperate with local government in e-commerce to realize the two-way flow of "internet goods go to the countryside" and "agricultural goods go to town",which effectively promote the development of rural e-commerce and agricultural economy,through setting up the network of county and village,taking full advantages of e-commerce to break through the bottleneck of logistics and information.As the pilot county of Alibaba Rural Taobao program in the west JiangXi,combining with the local economic development and utilizing the existing resources as the rural shops,village activity center,"rural shops in thousands villages" and etc,Wanzai invests 120 million Yuan and plans to achieve full coverage of the rural villages of Taobao services,which provides high-quality network purchase,all kinds of the product sale and delivery services for local rural residents,and plays a very important role in promoting the county's economic development and rural development.Using the development of rural e-commerce in Wanzai County of Jiangxi Province on the current situation as the research object,this paper studies the industrial mode of the local rural e-commerce and discusses the development of the e-commerce in the villages of the county based on the current situation,in order to play a better main role in promoting the development of rural e-commerce.This paper is divided into six chapters as follows:the first chapter is the introduction,including research background,research significance and research status at home and abroad.By summarizing the purpose and significance of the study,and the situation of the research on e-commerce at home and abroad,it puts forward the more perfect research method and new elements;the second chapter is the related concepts and theories,including the concept of e-commerce,the development and the current situation of rural e-commerce,exposition of the theoretical basis and the distinction between e-commerce and e-commerce in rural areas;the third chapter analyzes the present situation of the rural e-commerce in Wanzai County,including the situation of Wanzai county,the current situation and development trend of the rural e-commerce in the county,explores the policy support of developing the rural e-commerce and the layout of China Post in the county,affirms the achievements of e-commerce in rural areas while analyzes the existing problems in the development,in order to improve the ways for better contributing to the development of the local e-commerce;the fourth chapter is the analysis of the practical experience of the rural e-commerce in the experienced area in China,which provides enlightenment as we explore the development of the local e-commerce;the fifth chapter puts forward the development strategy and the construction of rural e-commerce in Wanzai County in order to develop its e-commence in all directions and create a unique development path with Wanzai characteristic,through field research and local data analysis and in-depth analysis of the development strategy.