Entrepreneurial Environment Of Smart Tourism Makers

Under the advocacy and promotion of the government,rural tourism has been developed rapidly.Moreover,with the advent of the Internet plus era which urged the development and application of intelligent technologies,such as networking,cloud computing and big data,the intellectualized rural tourism has became an unavoidable trend.Maker is the backbone in terms of promoting the development of creativity as well as industrialization of rural tourism intelligence.Its business environment directly influences the innovative and entrepreneurial effect as well as the sound development of smart rural tourism.Due to the lack of a favorable evaluation system and improvement measures for the entrepreneurial environment,many problems which is not conducive to start-up entrepreneurs still exist in the entrepreneurial environment for intellectualized rural tourism.Therefore,it is necessary to establish a sound evaluation system and propose practical and feasible optimization strategies for entrepreneurial environment of intellectualized rural tourism.Combining the current situation of the entrepreneurial environment in smart rural tourism,this article attempts to construct an evaluation index system for the entrepreneurial environment of intellectualized rural tourism,and elaborates the optimization mechanism of the entrepreneurial environment.Taking Hui Run Ban Cang makers-base in Changsha City as an example,this article evaluates its entrepreneurial environment and proposes optimization strategies.First of all,through literature review,the concept of smart rural tourism,rural tourism makers,entrepreneurial environment is defined in this paper.At the same time,the theoretical basis of the article is also elaborated.Then,through literature review and extensive data review and analysis,this thesis analyzes the entrepreneurial information environment,the rural tourism industry environment,the entrepreneurial market environment,and the policy and legal environment of the makers in intellectualized rural tourism,aiming to understand the current situation of the entrepreneurial environment of intellectualized rural tourism.Next,questionnaire surveys from experts and AHP level analysis software are applied to construct an evaluation index system for the entrepreneurial environment of intellectualized rural tourism.In addition,the implementation mechanism of the fuzzy comprehensive evaluation method is also described in this paper.Again,according to the evaluation index system which is constructed in the previous section,this article proposes a mechanism model for the creation of a pioneering business environment,including the optimization of the configuration of entrepreneurial elements,the optimization of entrepreneurial incubation functions,and the optimization of entrepreneurial groups to drive the optimization of radiation efficiency.Finally,a case study on the Huirun Ban Cang maker demonstration base in Changsha City is implemented in this paper.And it uses evaluation index system to measure and evaluate its entrepreneurial environment,concluding that Huirun's pioneering environment is at a favorable level.At last,an optimization model centered on the cloud platform is proposed in accordance with the evaluation results for the sake of demonstrating the entire process of the entrepreneurial environment optimization of the intellectualized rural tourism.