| In the human society from industrial to information.in the process of transition of magnificent history,telecom iridustry on a mission.Telecom after 10 years of reform in our country,it has formed the multi-agent comprehensive competitive landscape.In recent years,the telecom industry after many transformation,are as soon as possible in order to be able to adapt to the new competitive environment.Himself during the work,I found my company has certain drawbacks in strategy formulation,enterprise goal is not clear,external competitiveness decline year by year,demand for the company strategy development,oneself optional subject,to the enterprise development strategy research.Porter five competitive model is adopted in this paper,PEST analysis,SWOT analysis and other management theory for the strategic development of hunan communication design co.,LTD.,strategic positioning,etc are fully analyzed.In view of the company is now in the external environment and internal conditions and the combination of the company currently:has competitive advantage,and systems of extracting company strategic choice for enterprise development need in the future.Through the concrete analysis of the paper,this paper puts forward the companycurrently and actual operation strategy is:make full use of the communications industry a new round of development opportunities,actively expand the market,consolidate the existing business survey and design,take the development of diversified ways on business development.In the aspect of safeguard measures,major 'in marketing,product quality,brand,strengthen and perfect the human resources aspect.Research papers for hunan communication design company established the development strategy of development,main purpose is to find a feasible for the telecommunications industry in hunan province of strategic development,in order to promote hunan telecom business development put forward the corresponding opinions and Suggestions. |
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