| Power equipment manufacturing industry has experienced a golden time.However,china's economic development speed is slowing down and china government is carrying out the "Three Reduction One Remediation "policy and the power equipment manufacturing industry have been into the roughest time.Has-built power plants do not operation saturated and the quantity of under construction power plant cutoff sharply which reduces the purchase order largely and the price competition among power equipment manufacturing companies are very fierce.Only if they go out to search for overseas orders,they can keep survival and further development.Firstly,this thesis analyses current situation of domestic and overseas power equipment manufacturing industry and introduces the five forces analysis model,SWOT analysis model and AHP.Combined with A power equipment manufacturing company's situation,this thesis analyses advantages and disadvantages of A power equipment manufacturing companies well as the opportunities and threat which A power equipment manufacturing company may be confronted with during the internalization progress,which lay the foundation of making internalization strategies.Secondly,combined with A power equipment manufacturing company situation,this theses puts out some internalization strategies including changing ideas in the whole company,improving company's website in many ways,improving product process and quality comprehensively,strengthening global e-commerce purchase and suppliers management as well as strengthening company's marketing ability.Thirdly,this theses builds the A power equipment manufacturing company international competitiveness index system and establishes the target layer,criterion layer and index level.Lastly,this thesis builds judgment matrix of A power equipment manufacturing company and evaluates the actual effect of internalization strategies.This thesis gets the result that internalization strategies are helpful for A power equipment manufacturing company.These strategies can help A power equipment manufacturing open up overseas market,build up international label and get more overseas purchase order.By analysis,A power equipment manufacturing company has realized its own advantages,disadvantages and confronted opportunities and threat comprehensively.So it can take full use of its advantages and avoid disadvantagesand make targeted strategies to promote internalization process. |
