Research On Financial Strategy Optimization Of ZY Company Based On Life Cycle Theory

In recent years,the world economy has shown signs of recovery and improvement,and the development of China's automobile market has maintained a steady growth trend,especially with the implementation of the 12 th Five-Year Plan,the pace of the national economic transformation has remained unswerving.Facing the complicated international environment and the arduous task of domestic reform and development,the automobile industry actively adapts to the new normal of economic development,realizes the good development in general,and runs smoothly as a whole in the face of the tide of social change.Since 2016,China's GDP growth target of 6.7 percent has once again shown the world the potential,resilience and bright prospects of the Chinese economy.The pace of product structure adjustment and renewal continues to accelerate,the production and marketing growth rate is increasing month by month,and the total production and marketing volume has reached a new historical high.Under this background,the company always insists on the development strategy of "specialization and internationalization",implements differentiation management,increases R & D investment,insists on developing new market and new products,and forms new growth point.However,with the expansion of its business scope and the increasing complexity of its products,the company has also exposed a lot of problems in the face of great opportunities for development.The company has many shortcomings in financing,investment and dividend distribution,etc.Good and sustainable development of the company It's a threat.A good financial strategy can ensure that the enterprise keeps gaining relative advantages and is in a favorable position in the market competition.Therefore,based on the above background,based on the theory of enterprise life cycle theory and financial strategy theory,based on the analysis of ZY company's life cycle and internal and external environment,this paper analyzes the current situation of ZY company's financial strategy.Summarize and summarize the existing problems,optimize the existing financial strategy of ZY Company,in order to make it conform to the characteristics and requirements of the life cycle,promote the strategic transformation and healthy and sustainable development of ZY Company.Propose targeted finance Safeguards for the implementation of the strategy.Under the condition of market economy,enterprises are in a competitive environment,and their development is influenced by the changing market environment all the time.Under this background,enterprises must actively adjusttheir development strategies.Adapt to the changing trend of the market environment,make the correct decision,and the overall strategy of enterprise development is such a guarantee of stable development of enterprises,guiding enterprises to the right road.Corporate financial strategy is an integral part of the overall strategy of the enterprise,but also the core content,is the enterprise in a certain overall goal,about the acquisition of assets,capital financing and cash flow in operation.And profit distribution.Scientific and reasonable financial strategy can more effective manage the enterprise's financial activities,make the enterprise to adapt to the rapidly changing market environment,to achieve the requirement of the modern enterprise financial management,especially for the listed company,its finances real-time accept supervision,so must ensure that its financial status of listed companies open and transparent,healthy and orderly.The enterprise in different life cycles presents the different financial characteristics and the corresponding risk,to specific issues specific analysis,according to the stage of development of financial strategy to develop a consistent and full of elasticity,can effectively promote the development of enterprises.According to the development stage of the enterprise,formulate a financial strategy that is consistent with the development stage of the enterprise and be flexible,so as to effectively promote the growth of the enterprise.In conclusion,in the fierce market environment,ZY company needs to focus on the company's financial strategy in order to continue and develop healthily.Choose the financial strategy suitable for the company's development stage,can make the correct guidance for the development of the whole company,and can optimize the company's own financial resources to the maximum extent.In conclusion,this article in the perspective of enterprise life cycle,with ZY company as the research object,and the combination in ZY company internship,understanding of the company,based on life cycle theory and financial strategy theory,using the literature research and case analysis method,from the perspective of investment,financing and dividend distribution,ZY at this stage of a company's financial strategy of the research.This paper is divided into seven parts.The first part is the introduction,which explains the research background,purpose and significance,the research review at home and abroad,the ideas and methods of research,as well as the innovation points.The second part is the summary of relevant theories,first elaborated the enterprise strategy theory,secondly introduces the connotation of enterprise financial strategy theory,and then discusses the content of the enterprise life cycle theory,finally elaborated the enterprise financial strategy choice based on the theory of the life cycle.The third part is the ZY company life cycle and financial strategy present situation analysis,combining the reality of ZY company's cash flow and sales income situation defines its life cycle,from the perspective of financing,investment and dividend distribution,analyzes the ZY company financial strategicstatus at present stage,and sums up and summarizes the problems existing in the current financial strategy.The fourth part is the internal and external environment analysis of ZY company.This part analyzes the internal and external environment of ZY company by using PEST analysis,porter's five forces model and SWOT analysis.The fifth part is the ZY company financial strategy optimization,aiming at the existing problem of ZY company at present financial strategy,combined with its internal and external environment,from a different perspective,the financing strategy,investment strategy and dividend distribution strategy proposed optimization scheme.The sixth part is based on enterprise life cycle of ZY company financial strategy optimization scheme implementation safeguard measures,this part from ZY company specific organizational guarantee,system guarantee and technical support three perspective,put forward the safeguard measures on the implementation of financial strategy optimization.The seventh part is conclusion and prospect,it is concluded that the ZY company entering mature period,need to financial strategy transformation,broaden the financing channels,as much as possible and timely attention to optimize the financing structure,on the basis of the core business continued to develop steadily and actively promote diversification strategy,reasonable undertake profit allocation,grasps the concept of sustainable development such as conclusion,not only to make the correct guidance to the development of ZY company purposes,while at the same time can reveal to other small and medium-sized boards of listed companies related policy makers,in the process of choose the company's financial strategy,the enterprise life cycle theory is blended in among them,so as to improve the scientific level of decision-making,for enterprises to realize their own value.