Research On Enterprise Y Financial Nagemendt Strategy From The Perspective Of Life Cycle Thory

Enterprise management in the process of financial management in the object is the main capital flows during the operation of business, at the same time the capital planning and control activities, because of the financial management of enterprises is an important aspect of reflect the production and operation of enterprises value, so in the management process should have a strong comprehensive and systematic at the same time, managers also have knowledge very strong, so the enterprise should carry on the process of scientific management in the management. The analysis of related literature can be seen in the study of financial management, many scholars mainly from micro economics of many methods, and the quantitative processing, in order to put forward the suggestions and opinions on enterprise financial management in the future, but there are few studies directly starting from the enterprise, from the enterprise’s long-term interests to discuss and analysis. In recent decades, and in the process of the development of many enterprises in China is because the enterprises in the major financial improper arrangement, which caused the financial crisis, ultimately resulting in the closure of enterprises, these cases are worthy of our thinking about the problems of financial management in our country, which is the main reason for the lack of the corresponding practice management concept. The strategic idea is introduced into the field of financial management, financial management will be promoted to a new stage, namely the financial strategy management stage. This new management concept requires managers to enterprise’s management have an objective understanding, at the same time, the method about the strategic management theory, the theory has a profound understanding, requests the enterprise funds in the strategic management at the same time can carry on the reasonable circulation, and long-term planning for enterprise. In the process of strategic financial management enterprise most concern is the long-term capital flows can achieve effective value-added, through the analysis of the enterprise’s financial environment and recent trends, through the collection of relevant data to predict the future development trend of enterprises, in order to take useful measures. This kind of management relative to the traditional financial management and its advantages is to grasp and control the factors that are difficult to control.In this paper, the analysis and study of the process, mainly to the enterprise finance strategy in different stages of analysis. Based on the analysis of the first to the enterprise life cycle and financial strategic concept of the statement and analysis, furthermore, the factors that influence the enterprise financial strategy formulation and selection are analyzed; secondly enterprise Y related data collection, enterprise Y life cycle was determined; finally it conclusion Y enterprise is currently in recession, and puts forward some concrete and effective measures to develop the enterprise long-term good.