A Research On The Competitive Strategy Of Company M

As one of the most popular word in the field of IT (Information Technology), Big Data is changing our behaviors and ways of thinking while Mobile Internet is extensively and deeply applied in many fields. Education is regarded as the most attractive and important field to be applied as elementary education (K12 area). Until the end of 2013, the total income of the TOP 10 traditional education training companies has been up to 11.28 billion RMB. The market of K12 online education has been sensationalized during these years with the rapid Internet development in China. According to the statistics, the number of online education users in K12 field is still increasing aggressively. However, after many attempts of the investors and entrepreneurs, it is proved that nobody could easily prevail in the market indeed, the market of K12 online education undergoes the shuffling period indeed.Founded at the end of 2012, Company M is a Hi-tech enterprise, which is a wholly-owned subsidiary of China’s largest non-government funded education group. Company M is focused on Big Data excavating and innovative applications in K12education field, whose main business includes education software apps and Smart Classroom Terminal etc. Up to now, the number of employees has increased from 20 to over 90, and the first round financing successfully rolls in July, which definitely accelerates the development of the company. With the challenge of the knowledge economy era and the competitors, it would be necessary and urgent for the company to make a research of the competitive strategy to defeat the competitors and occupy a leading edge.By using competitive strategy theory as a foundation, and making full use of the strategic management of the relevant analytical tools and models, Firstly, we do analyze the external environment and industry competition environment of the Company M by Porter’s five forces model and PEST, to identify the strengths and weaknesses of the Company M, combined with the company’s internal resources and structure, and then will list the advantages and disadvantages of the M company by SWOT matrix, there are both opportunities and challenges. Analysis and focused differentiation competitive strategy, also put forward the concrete implementation of the scheme in at the end of the M company internal human resources, research and development, innovation, brand buildingIt is a great help and directing significance to occupy the market and defeat the competitors by the result of study on competitive strategy of Company M. Meanwhile, we do hope to explore a key to development of China’s K12 online education venture, and it has a certain reference valve for other business on online education.