| As China's economic development has entered a new normal,consolidating the status of agriculture in the development of the national economy,and exploring the new rural development model with Chinese characteristics is the focus of current research.The function of modern agriculture is extending to the aspects of viewing and recreation.It is a new type of tourism combined with modern agriculture and tourism activities.Rural tourism is the creation of the grassroots and the masses and is an important channel for poverty alleviation and prosperity.This article takes rural tourism in Zhuhai as an example.It is precisely based on the “six precision” poverty alleviation strategies clearly proposed by Zhuhai City.In this strategy,tourism poverty alleviation is an important part of this,and it is a new direction for the transformation and upgrading of tourism in Zhuhai.Based on the "tourism +" modernization model,it will provide rational suggestions on how to improve the industrial chain,expand the development space for the outside world,and promote the integration of multiple industries.Through systematic research on rural tourism in the Zhuhai region,it provides suggestions and suggestions on the using and the planning of leisure agriculture resources and products in the Zhuhai region from an industry perspective.It hopes to provide references for the development of rural tourism in Zhuhai and the construction of an international tourist resort in Zhuhai.By sorting out the related literature on rural tourism,we find that the existing research mainly involves basic issues such as concepts,types,meanings,etc.Although many scholars mentioned and conducted research from the perspective of industrial convergence,many of them explored rural tourism development from the perspective of industrial convergence.In-depth,systematic analysis and research is less.Therefore,this paper starts from a brand-new research perspective,discusses the characteristics and development direction of rural tourism in Zhuhai from multiple perspectives.Combining the multifunctional theory of agriculture,the theory of industrial integration,the theory of regional economy,the life cycle of tourism areas,and the theory of sustainable development,the concept of rural tourism was deeply analyzed,and the development of rural tourism in Zhuhai was analyzed.The geographical location of the Zhuhai region is prominent,the abyss of historical and cultural resources is heavy,and there are abundant social resources as a guarantee.The rural tourism shows the characteristics of time freedom and spatial breadth.At the same time,the paper also evaluates the benefits of rural tourism in Zhuhai from the economic,social and ecological perspectives.Based on literature retrieval,theoretical analysis,interviews,and field research,this paper comprehensively analyzes the strengths,weaknesses,opportunities,and challenges of the development of rural tourism in Zhuhai,and builds a SWOT matrix to leverage advantages and opportunities,transform disadvantages and avoid challenges.Zhuhai rural tourism is divided into three regional modules: blue,green and Multi-colored.Based on this,planning and designing of tourism routes is based on the principles of ecology,locality,participation,and diversity.Finally,it gives strategic suggestions on six aspects including value-added of industrial chain,management system,project integration,“tourism+” platform building,brand building and talent training.The conclusions of this study provide some reference for related research in this field in the future,and provide guidance for the development of rural tourism in other regions. |
