Big Data Based Design Of F Company's Intelligent Tourism Operation System

In the second decade of the 21 st century,with the rapid development of mobile Internet,China's economy has maintained a high-speed and stable growth,the society is also constantly improving.Tourism has become a more and more popular way of leisure in China.In 2018,China's domestic tourism market continued to grow steadily,with 5.54 billion domestic tourists,5.13 trillion yuan of tourism revenue,and an average annual growth rate of 11.5%.Its comprehensive contribution to GDP reached 9.94 trillion yuan.China's economy is transforming from traditional agriculture and industry to service industry,and tourism,as the representative of China's service industry,has become one of the most important contents of China's economy.The rapid development of the Internet in China has given birth to many online tourism platforms that provide standardized products,such as Ctrip,Feizhu,Yilong,etc.,as well as the hornet's nest and destitute travel network,etc.Although they have realized the connection and sharing of tourists and tourism destinations,they still cannot meet the complex and personalized tourism needs of tourists and cannot provide tourists and tourism elements It can not provide decision-making assistance for tourism authorities.Therefore,today's tourism industry needs a new tourism platform that integrates the latest scientific and technological means,can truly solve the problem of information asymmetry and poor matching of tourism elements,meet the management and service innovation of tourism industry,improve service efficiency,promote the coordinated development of all elements of tourism,and can realize the value creation of tourists,tourism element providers and tourism authorities.With the coming of the third decade of the 21 st century,the rapid development of tourism science with big data,artificial intelligence,VR,AR and other technologies as the core puts forward a new solution to the problem of imbalance between supply and demand of tourism industry.The operation system of F company's Intelligent Tourism platform based on big data designed in this study has three steps.First,on the basis of clearly defining the intelligent tourism,through combing the main businesses of F company,analyzing the internal and external environment faced by the construction of its intelligent tourism platform,putting forward its feasibility in value chain,supply chain and profit model,and from the perspective of management On the above,it explains that it promotes the advanced value of tourism authorities,tourism elements providers and tourists three parties.Then,it puts forward the design of smart tourism platform operation system of F company based on big data.It needs to start from analyzing the characteristics of the platform and determining the operation objectives,design,test and evaluate the core multi-source fusion model,and finally form a "smart tourism management platform" and "global smart Tourism management platform" which mainly serves the tourism authorities The tourism emergency command center,the "intelligent service application platform" mainly serving tourists,the "intelligent marketing application platform" mainly serving tourism element providers,the detailed design scheme for a set of Intelligent Tourism platform operation system about the "three platforms and one center",and the daily operation scheme for the platform was determined.Finally,it analyzes the guarantee measures of platform construction from five aspects: system,personnel,organization,resources and technology.This study is conducive to enriching the design methods of Intelligent Tourism Platform Operation System.More importantly,it is clearly proposed that the construction of big data and its algorithm model is the core foundation and key technical means for the construction of the Intelligent Tourism platform and the provision of intelligent tourism services for multiple parties.It is also helpful to promote the formation of multi-faceted values co creation of tourism related subjects by tourism technology,and develop the whole domain Intelligent Tourism and intelligent tourism Hui tourism service innovation has a wide range of application value.