Research On The Development Strategy Of A Real Estate Company

Under the rapid development of China's real estate market,the real estate boom has been popular for many years.In order to ensure the effective protection of the people's livelihood,the government has strengthened the macro-control of the real estate and strengthened the construction of the affordable housing,and the domestic real estate market has gradually become rational.Now,the real estate profits have become the past time,small Real Estate Company are difficult to survive in the market,medium and large Real Estate Company pay more attention to quality,pay attention to brand construction,service level has been promoted,they began to explore complex,alliance type development way.This research takes the A Real Estate Company in the central region as the object,uses the literature analysis method and the field investigation method,and on the basis of summarizing the relevant literature at home and abroad,combines theory with practice,and studies the development strategy of the company in accordance with the actual development of the A.The main contents are as follows: first,it expounds the background and significance of this paper and the status of research at home and abroad;two is a summary of the related theories of enterprise development strategy,including the concept of enterprise development strategy,the characteristics and contents of enterprise development strategy and the main theory of enterprise development strategy;three is the analysis of the development course and present situation of the A Real Estate Company,and briefly introduces the A of the Real Estate Company,And analyze the development status of A Real Estate Company,find out the existing development problems;four is to analyze the strategic environment of A Real Estate Company,including the macro environment,industry environment and internal environment,and then the A Real Estate Company SWOT analysis;five is the positioning of A strategy,and the development of safeguard measures.The development strategy of A Real Estate Company has certain reference value and inspiration for the development of the same type of real estate enterprises.