Research On The Development Strategy Of Wisco Gases Compang

Industrial gas products are the basic raw materials for the entire industry,and they are widely used in many fields such as metallurgy,chemical industry,electronics,new energy,aerospace and aviation.In recent years,the domestic industrial gas industry has entered a new era of intensive development,market demand,industry structure.The production technology is constantly changing.As a specialized industrial gas supplier,Wuhan Iron&Steel Gas Company needs to formulate a development strategy that is in line with the status quo of the environment,company capabilities,and practical and feasible development strategies,so as to win market competition and realize sustainable development.For the development of China's industrial gas industry,resource conservation and supply-side reforms have long-term value.This article analyzes the domestic industrial gas industry environment,including the macro environment and industry environment,and analyzes the company's internal environment.It uses the Michael Porter Five Forces model,SWOT Matrix,EFE,IFE and other analytical tools.Combining the company's overall strategic goals,as well as the analysis of company capabilities and resources,the company has strategically positioned the company and summed up its development strategy and competitive strategy.In order to ensure the smooth implementation of the strategy,reasonable and feasible plans and implementation plans are proposed.As the leader of China's national gas companies,Wuhan Iron&Gas Corporation has its production capacity advantages,technological advantages and cost advantages.By enhancing the company's marketing capabilities,achieving smart manufacturing and intensive production,and strengthening the competitiveness of the company in response to market demand,it won the small oxygen market and promoted the gas supply program more in line with the needs of customers.Under the guidance of the total cost leading competition strategy,we will implement the strategy of expanding the development of external markets and optimizing the development strategy of cost-based smart manufacturing.Emphasis on marketing,comprehensively enhance company capabilities,expand market share,stabilize market position and achieve world-class standards.