Fujian Newzer Iot Technology Co.,LTD Development Strategy Research

This paper mainly discuss the fujian newzer iot technology co.,LTD of the development strategy.Fujian newzer iot technology co.,LTD Is a high-tech company mainly provide whole iot solutions,expected in a tough challenge to seek the opportunity of "blue ocean",become the information industry covers big data and cloud computing and focus on the wisdom of education service providers and operators.In order to better service the company's future development strategy,and summarizes 10 years experience in development and internal and external environmental analysis,and then puts forward the newzer company development strategic target.This thesis research idea reference HP enterprise strategic planning methodology "ten steps" [HP enterprise principle: ten footwork from HP's retirement] total load report: begin from this article research background,then introduces the historical origin of the company's strategic development,and New Jersey,industry background and developing tendency of the development of the Internet of things,and refine the Internet of things industry benchmarking enterprise strategic development train of thought in New Jersey,the company main business model which is the industry background,and draw newzer company development strategy research objective: to understand the customer demand and capacity,to like the clear customer needs and pain points,understand the marketing and the development trends of future technology of,analysis of the external environment and industry environment,analysis of competition strategy and tactics,and examines the internal capacity and potential of the company;Again in the next three years of the company goal,the opportunities and challenges to make detailed analysis,put forward three years the company strategic target,and formulate concrete strategic measures.In this paper,two chapters analyze newzer external environment analysis and internal conditions.Starting from the second chapter introduces the external environment analysis,including the background of industry environment,key technology,the main business model,development trend,iot competition analysis and pattern of iot main rival,from this a few part introduces newzer external environment;The third chapter mainly through the analysis of the internal power of newzer: grind leather,including company profile and history development and strategic management inside the newzer,enterprise culture,organization structure,human resources,financial management of this a few aspects summarizes newzer internal management ability;Also analyzed the newzer product management,project management,marketing,and all that summarize newzer business ability;The SWOT analysis method to strategy of gain and loss analysis,the advantages and disadvantages that the company's strategic positioning and strategic choice and strategic goal setting.In order to ensure the implementation of the strategy proposed implementation plan and financial forecast,and put forward a New Jersey company in the next three years strategic implementation stage goal,and to accomplish these goals the company take the corresponding strategic plan design.Fifth chapter this paper discusses the newzer company mainly six key measures to achieve strategic objectives will include: new product development planning(including 4 g netcom video wearable devices,cloud computing and big data,the cloud application development,these four product research and development)of artificial intelligence,new technology research and development planning,traffic operations support product development planning,marketing planning,professional talent introduction and expansion of high-quality marketing and management talents,the enterprise culture construction planning,etc.