Henan Xinlianxin Fertilizer Co.,Ltd. Terminal Services Case Study

Countless facts show that the prevalence of the thinking m ode of t erminal services is the trend of the tim es,winning terminal,terminal is king,term inal services from the sinking terminal,terminal services,to control the end all the way up to the highest levels of the enterprise,the term inal is king.In today' s market is similar to the product,the competition is intense,it is better to say that the consumer is to enjoy the service in stead of the consum er purchases of goods.T o put the terminal service enterprise marketing services to the corporate image of the height to look at,strengthen the enterprise' s terminal services,so that the quality of terminal services as the main guiding ideology and a good image of the most important part,and then prom ote the smooth m arketing work,establish a good brand i mage of consumers.Henan xinlianxin fertilizer Co.,Ltd.as the only one listed in Singapore and Hong Kong in the chem ical fertilizer en terprises,the enorm ous changes in the internal and external environment of the enterprise production scale expanding,the market competition is becoming increasingly fierce,the management pattern and the upgrading of the,the company has entered a rapid development in the fast lane.So strengthen terminal services pro ject has become an i mportant part of enterpris e development.In this pape r,the con cept of terminal services is based on the re ality of the environment and the market conditions of the urea industry,in order to compete with the terminal services as a case.Chem ical fertilizer industry serious excess capacity,product homogeneity is serious,the competition from product competition to service competition.With the s cale of agriculture and modernization develop ment,rapid upgrade in industrial structure,the State encourages development of new fertilizers,new agricultural operators gradually tilted to large farming,focus on customer needs,terminal services is imperative.Then it in troduces the heart to heart the strengthening of terminal services marketing transformation and this as a project to promote the situation,to summarize and analyze the future development trend of the urea industry.It is concluded that the fertilizer industry the importance and necessity of the terminal service marketing strategy.Following the in-depth analysis of the hearts of terminal service marketing strategy,mainly from the three set into fertilizer and marketing plan,electronic m all,CRM and logistics service,eight,have the effect of respectiveiy,showing the specific measures and actions tak en at heart terminal service marketing strategy;finally,serious summarizes the s uccessful experience and stam ina heart term inal service marketing strategy is insuf ficient,further demonstrates the correctness of the determ ination of term inal services;aiming at the existing problems of the co mpany terminal heart service marketing strategy ideas,lack of knowledge m anagement system is backward and slow new product development in three aspects,and put s forward the next step suggestions to improve the heart of term inal services,including updates the m arketing concept,build around the m arket demand for fine service;the introduction of advanced functional modules to accelerate new product development and so on.Ultimately to heart company of terminal services marketing strategy,for example,demonstrates the importance and necessity of the term inal services,a nd for the m ajority of chemical fertilizer enterprises reference and reference significance.The research results of the th esis shows not only the term inal services project construction on the developm ent of heart company the importance of,and further demonstrates the feasibility of the project;also,it is necessary to improve the service quality and marketing ability of the p roject,in order to be tter promote the development of heart com pany and in a certa in extent for other enterp rises in the same industry development also reference value.