The Marketing Channel Transform Investigation Of Henan Lingrui Pharmacy Co.,Ltd

Modern Marketing Management is one of the administration science branch embodying the marketing and sales systematicness, scientificalness. Sell theory infinite changes at home and abroad about Marketing theory. With Philips Ketele's marketing and sales theory sells a director for dominant tidal current is affecting a lot of enterprise and their camp. The hard as in the homeland electuary manufacturing enterprises top leader of sect, sharp Henan LingRui pharmacy incorporated company are occupying the tough electuary of in the homeland marketplace being close to 30%'s portion closely to electuary with annual output of 1,500,000,000. But, hinder with the fact that enterprise modernized the degree competing has aggravated gradually and advanced camp pin idea impingement, whose the tradition marketing concept have come into being abroad to developing. Especially the tradition "wholesale style " manages, bringing into play having fettered the channel potential's. For this purpose, the terminal being in progress giving first place to channel structure , the pattern change and matching it with OTC manages , the camp pin spreads transforming constituting to be imperative.Changing Marketing idea needs to realize three metastasises first. Marketing theory asks the metastasis taking consumer as guiding for it first, from taking product as guiding, devote to more resource study consumer's need, the effective way choosing carries out education on the consumer and propagates, this is really all camp butt-joint the starting point selling decision-making , simple research product , the times working out a scheme must realize the product and the consumer as being already past. Secondly, the camp pin decision-making needs to come true from the metastasis selling policy for guiding sells a scheme to camp for guiding. Selling policy has been to sell a personnel carrying out the implement working , what and why dry problem what dry problem , camp pin scheme to have resolved trunk with to have resolved. Have camp to sell policy, there be to sell a scheme being able to realize process supervision and finally check double the effect. Thirdly, ask realization to promote the sales of the metastasis promoting the sales of to terminal consumer from the channel, the channel is the centre link selling, passage being that the product gets to a consumer, the foundation camp is sold is to resolve consumer's buy a problem on self s own initiative , the starting point promoting the sales of and propagating is a consumer. Secondly, the framework of organization needs to manage to optimize , the flat-rization framework of organization is one of the effective pattern improving efficiency of management: Cut down the level managing a tier , improve each tier of level availability , increase employee amount of work. The coordinated operation ability, is standard between improving each branches every branch's job technological process. The team manages the team , sharpening cutting down business affairs and the terminal further. Cutting down premise of business affairs team is a round number and, commerce channel specifically for area carries out the commerce channel one by one whole nation-rization , the terminal coverage. The terminal is managed continuing putting refinement administration into practice, In the part, area puts business affairs and the terminal into practice splitting the administrative Marketing Management pattern , improves camp selling efficiency. Cut down the commerce customer , round number and commerce resource energetically , step by step, carry out the pattern being sold , lessening money for buying or selling goods risk being sold one step , distributing two steps , cut down administration cost. Advertisement put into circulation insist on putting into circulation being always the same from first to last tactics, reinforces Human Resource Management at the same time, improve job of the handling crew intense emotion and manage an ability, especially improving salary of the regional manager payment pay, the sharpening checks mechanism , trainsmechanism , rise to manage and handle an ability.