The Application Of Network Marketing In Real Estate Marketing

The rapid development of network information technology changed people's way of life,also has brought great changes to social development.Enterprises as the main body of market economy,also under the influence of network information technology,network information technology is changing the way enterprise development,to enterprise's production,marketing,management has had a profound effect.In this development environment,the enterprise only to keep pace with The Times,make full use of network information technology to gain faster development in market economy.This article mainly analysis the effects of the network marketing of real estate marketing and network marketing application in the real estate marketing.In the network marketing in real estate marketing to real estate marketing provides more extensive marketing channels,also has a profound impact on the real estate marketing.In network marketing before,people for building information can only be obtained from newspapers,television,as well as the real estate marketing center.However,the emergence of the Internet marketing has changed the real estate marketing model,the transformative impact on real estate marketing.According to concerning sectional statistic,China's Internet users has more than 700 million people,to strengthen the application of network marketing in the real estate marketing is the inevitable trend of enterprise development.Real estate network marketing not only realizes the 24 hours of the marketing mode,but also the building of the information on the Internet,you can also interact with the audience,understand the audience demand for property,open Internet counseling and so on.In this paper,the research mainly divided into the following several parts:the first part of the analysis of the real estate network marketing the background and significance,concrete analysis of the real estate network marketing theory significance and practical significance,secondly,the paper introduced the research ideas and research methods of this article.The second part,mainly to the real estate marketing research status at home and abroad are analyzed,and analyzes the real estate network marketing related literature review,introduces the related concepts of real estate network marketing.The third part,analysis the present situation of the real estate network marketing analysis,pointed out the advantages and characteristics of the real estate network marketing,points out what the real estate network marketing with traditional marketing does not have the advantage.Problems existing in the process of real estate network marketing are analyzed,and pointed out that the undeveloped technology of the network in our country,to ignore the traditional marketing way are the problems existing in the real estate network marketing,real estate network marketing and traditional marketing interact with each other,complement each other,can play a role of maximum efficiency.The fourth part,mainly for overseas real estate network marketing mode are analyzed,and points out that the real estate network marketing can draw lessons from abroad,this paper introduces the main mode of the network marketing of real estate in our country.The fifth part,the main is case analysis,to analyze A company's real estate network marketing.The sixth part,this paper puts forward the countermeasures of network marketing,A company position in the market and the price of real estate projects have the corresponding analysis.In view of the problems this paper put forward the reasonable countermeasures.