| China’s real estate industry will also face new challenges, the real estate industry has gradually increased, the real estate industry has changed from seller’s market to buyer’s market. Real estate enterprises fully aware of the need to gain a firm foothold, to win the competition, we must grasp the pulse of the market, ahead of the market, it is necessary to improve their competitiveness in the market, as one of the important conditions of marketing, planning, at this stage is also increasingly important role.S Chongqing DC project development in Chongqing City, the paper analyzes the internal and external environment of city, analyzes the problems existing in the marketing process of DC Real Estate Company. The conclusion shows that: from the DC project, the conclusion shows: from S project, the conclusion shows: from Chongqing DC project, the conclusion shows: from STP project, the conclusion shows: from S project. Etc.. In general, the marketing and communication of the real estate projects are not included in the system, the scientific track. At the same time for specific issues, proposed the Chongqing DC Real Estate Company S project marketing strategy implementation and safeguard measures. For example: the development of the promotion plan, change the project’s vague positioning, to achieve the project brand remodeling, etc..It is hoped that the research methods and results of this paper can provide a reference for the rapid development of DC real estate companies and similar real estate companies in the second tier cities. |
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