Research On The Optimization Of Insurance Business Marketing Strategy For The Postal Savings Bank A Branch

Bank agency of insurance business in abroad has developed more mature,but at home,it was seen as an emerging industry,from the date of birth,every business and every theory did not stop to its research and discussion,the attention is very high.China's insurance industry is a sunrise industry,the national level has many of the insurance industry a good policy,coupled with the continuous rich people's life and wealth management idea gradually deepened,mixed management in the bank agency of insurance business as the new industry will attract a great development opportunity.The agency insurance business of the bank is defined as the intermediary business within the bank and is an effective supplement to the income source of the bank.For Banks and their customers to enjoy the bank gives the basic financial services and financial planning,can also be ensured and deal with insurance business profits,make customers more sticky,a higher loyalty;For insurance companies,the use of banks as a carrier can not only have a large number of high-quality sales channels,but also effectively reduce operating costs and greatly increase industry profits.But as the years of market changes,constantly adjust and improve the regulatory policy,the bank of post office,A current agency of insurance business development bottleneck,gradually exposed some problems also slowly,hindered the rapid development of agency of insurance business,be badly in need of exploration and research for marketing strategy,to promote its healthy and rapid development of new business of commission insurance.This paper takes branch A of postal savings bank as the research object and takes the marketing of the bank's insurance agency business as the background to study the marketing strategy of its insurance agency business.Mainly aimed at the post office bank A branch marketing agent insurance business development problems existing in the process of study,using PEST analysis method to analyse the bank agency of insurance business environment,and use the marketing mix 4P + 3R correlation theory and so on,from product,price,channel,promotion and service,etc.,put forward concrete suggestions on marketing strategy optimization.Post office bank A branch from the rich product types,attaches great importance to the team training,enhance the level of technology research and development,promote the service marketing,etc,to take action,and in order to ensure the implementation of optimized scheme formulated the corresponding guarantee measures.In this paper,relevant Suggestions and measures for marketing strategyoptimization,the bank of the post office,A bank agency of insurance business development has the vital significance,at the same time,also to improve the post office bank A branch agency of insurance business competitiveness in the market to provide help,for other commercial banks to develop intermediary business,agent business to provide the reference.