Study On The Development Strategy Of XS Company

Zhengzhou XS Electronic Technology Co.,Ltd.,for short XS Company,is a hightech enterprise that provides grain monitoring and control systems and related services for grain storage industry.Since its establishment before more than ten years,XS Corporation has been dedicated to national grain industry development on the intelligence technology and increased its asset scale,profitability,its market and research capability steadily.As a privately-owned small-medium enterprise on scale,XS company is still facing a series of problems which is responding to the change with internal and external environments and using their own limited resources to achieve their strategic goals.They need to develop and decide developmental strategy with that to meet their operational status and future development goals.And which will help companies to reach the strategic goals.This article analyzed the macro external environment and industry competition situation based on the background,industry status and own situation,using PEST analysis and Porter's five force model to XS company.The analysis was carried out focus on its internal situation in five aspects that included in company structure,human resources,finance,production R&D and marketing.According to above analysis the SWOT analysis was done to XS company.In which analysis was involved in the corporate mission,the company's strategic positioning for itself,the overall development of the company selected,competition strategies and functional strategies of each departments in the enterprise.Some safeguard mechanisms were suggested for the implementation of strategies in five aspects of organizational systems,human resources,capital,technology,and corporate culture.The development strategy of XS was planed as following: relying on grain storage monitoring and control technology that was the core business for the enterprise,taking advantage of the company's long-term operating experience and technical advantages in the industry,digging deeper into the grain storage monitoring and controlling industry and market,developing derivative products,expand product lines,explore new market areas,and become a supplier of warehouse information and intelligent systems with strong influence in the industry eventually.