Research On The Construction Of The Lattice Apartment Brand And The Construction Of CIS

In modern economy,brand,as a bridge between buyers and sellers,is related to sales volume and image building of enterprises.Strengthening brand building is conducive to enhancing corporate reputation.The establishment of CIS system can effectively help enterprises to enhance brand building.With the gradual specialization and industrialization of China's economic development,the effect of regional economic agglomeration is more and more obvious.These economically developed areas will attract more people,resulting in excessive floating population in some areas.The main way for these floating population to solve short-term housing is to rent.In this context,long rented apartments,as a specific rental housing activity,have developed rapidly with the increasing number of urban floating population.This paper focuses on the traditional rental housing,and studies the development of the long rental apartment rental market.Combined with the rapid development of the long rental apartments in Xi'an in recent years,this paper analyzes the influence of Xi'an mayor's rented market competition on the brand building of the grid apartment.The grid apartment takes the Internet platform as the core of marketing management.Aiming at many young graduates in Xi'an,we have developed the renting scheme for graduates,providing a comfortable,convenient and convenient rental service for the majority of graduates.In the early stage of its establishment,lattice apartments put all their efforts on improving the rental business volume,while ignoring the brand building of the grid apartment,the number of rental housing increased,and the brand value and brand image had not been improved accordingly.In view of this problem,with the continuous development of enterprises,the brand problem has affected the development of enterprises.Therefore,the company continues to help grid apartments to rebuild brand image,enhance brand value and brand influence by introducing CIS system.In this paper,brand building and construction of CIS grid apartment as the core content of the research,using CIS as the core tool of brand building lattice apartment,combined with the macro environment and the internal factors of grid apartment development,first from the enterprise brand construction,and the importance of the concept of CIS and the basic elements and the relationship between CIS and brand building and other aspects of a detailed analysis of the brand construction and CIS to construct theory;and then analyzes the problem of brand building lattice apartment company,and through the SWOT method to clarify the lattice in the process of brand building apartment advantages and disadvantages,opportunities and threats,to provide research direction for the design of lattice CIS scheme of third apartments;Design Apartment lattice CIS scheme,describes the lattice apartment new strategic target and corporate positioning,and from the enterprise concept construction(MI)and standardized construction(BI)and brand building(VI)this apartment design key fourth CIS lattice;specific detail of the implementation of the import process lattice CIS apartment,the need to strengthen the implementation of the management,and then inside and adjust and strengthen the internal implementation and staff education,enhance the publicity and promotion means;at the end of the lattice apartment implementation effect of CIS verification,respectively from the internal evaluation employees and external evaluation to elaborate on two aspects of CIS before and after the introduction of brand construction scheme of lattice flat change after CIS import is formulated in this paper,the lattice apartment brand construction is improved,improve grid apartment brand value,promote the long-term development of lattice apartment.