Research On Brand Building Of Pan-United Real Estate Brokerage Co.

As the state of real estate macro control policies intensified, banks tightened lending policies on real estate, real estate brokerage industry, the increasingly fierce competition. Real estate brokerage companies rely solely on the location of stores, the broker's silver tongue has passed, the competitive real estate brokerage industry has entered a brand competition stage. Real estate brokerage firm to shape their own brand is imminent, only to establish the strength, integrity, so that consumer confidence in the brand, to the fierce competition. Therefore build brands, enhance the brand has become a real estate brokerage firms in many visionary ideas and actions, brand building and shaping the real estate brokerage firms have been some large important means of development. As the highest form of competition in the market, brand competition will become a major real estate brokerage market in the form of competition.Pan-United Real Estate Brokerage Co. recently set up less than 2 years of the company, in the multitude of strong but it is also fish in the real estate brokerage industry, how the minds of consumers, a professional, integrity of the brand, how intense, brutal competition in an invincible position, except in the business model of innovation, a brand and upgrade is essential. Pan-United Real Estate Brokerage Co.in the early completion of the goal of market share, how to make the company strong, standard and long-term development, brand building naturally referred to the company's development strategy up. In this paper, Pan-United Real Estate Brokerage Co. building status and problem description, proposed the idea of brand building, through the status quo from the company's brand analysis, brand building program design and implementation of brand strategy development, and strive for the Pan-United Real Estate Brokerage Co. or brokerage system to other companies create corporate brand and the implementation of brand building to provide some ideas, methods and recommendations.